Amazon opens a hair salon in London. But no, it’s not a new business model that the company is exploring. An attempt is being made to test augmented reality (AR) technology which will allow clients to see how different hairstyles look on them. According to a report by The Verge, this includes a AR app This allows customers to see what different hairstyles and colors will look like on them before deciding on a change.
The salon is simply named Amazon Salon and is located in the East End Spitalfields of London. The Amazon Salon extends over two floors and covers an area of more than 1,500 square meters. The tech giant plans to “test the latest industry technology, from augmented reality (AR) hair advice to point-and-learn technology.” The in-salon hair care and styling services are provided by Elena Lavagni, owner of Neville Hair & Beauty Salon in London, Amazon said in a blog post.
Each styling station should be equipped with an Amazon Fire tablet for entertainment purposes. Point-and-learn technology allows customers to point to a product they want to buy. Purchases can be made using QR codes on the products.
Analysts see the deal as a marketing stunt that signals the company’s ambitions in the fashion and beauty industries. These are the sectors where Amazon has struggled to crack down on specialty stores.
According to Amazon, the salon will “offer a full range of hairdressing services for adults and children”. The Amazon Salon is initially only open to Amazon employees. It will be opened to the general public “in the coming weeks”.