One day after Apple IDC and Strategy Analytics have crowned the Cupertino-based technology giant as the leader in the global tablet market.
While IDC suggests Apple shipped 12.7 million units of the iPad in the first quarter of 2021, growing 64.3% year over year, Strategy Analytics claims 16.8 million units for the company while growing over the same period of 75%.
This is shown by data from both market research companies Samsung was in second place. While IDC claimed Samsung shipped 8 million units to take a 20% market share, Strategy Analytics suggests Samsung had shipments of 8.3 million and a 14.7% share.
According to IDC and Strategy Analytics Lenovo 3.8 million units were delivered in the first quarter of 2021.
There are minor differences in the two reports when it comes to Amazon’s performance. While IDC said so Amazon According to Strategy Analytics, 3.5 million units were shipped to secure a 8.7% market share. Amazon recorded shipments of 8.3 million, accounting for an 8.3% share.
Huawei Fifth place after both lists with 2 million shipments and a market share of 4.4% claimed by Strategy Analytics as well as 2.7 million units and a share of 6.8%.
According to both reports, the tablet market saw phenomenal growth in the first quarter of 2021. The tablet market is 55.2% year over year and recorded 39.9 million shipments, according to IDC. “We haven’t seen any growth of this magnitude since the third quarter of 2013, when the tablet market grew 56.9% year over year,” added IDC.
Strategy Analytics also suggested that the tablet market’s growth has hit an 8-year high. “People are still working, studying and playing from home, which has resulted in more demand for tablets than can currently be met. Apple, Samsung, Lenovo, and Amazon all saw strong tablet results in the first quarter of 2021 COVID has reshaped the way consumers spend time and where they do their jobs. Tablets can now handle this moment after years of productivity-oriented upgrades. Employers and employees have found important benefits in work-from-home (WFH) agreements that could bode well for longer term tablet use and owner trends, ”the report said.