Let’s look at the numbers first. Mac sales are at an all-time high – in the fourth quarter of 2020 Apple $ 9 billion in this category, an all-time record. Not only have Mac shipments grown by double digits in every geographic segment of the world.
According to Strategy Analytica, Apple shipped 5.7 million Macs in the first calendar quarter of 2021 – a 94% increase over the same quarter last year.
In India, Apple had its biggest quarter for PC shipments, according to IDC, growing 335.5% year over year and 45.3% quarter over quarter.
The numbers, as they say, always tell a story, and here’s the story that Apple’s big bet on M1 – its own silicon processor – and dig Intel seems to have done miracles.
Around this time last year, Apple announced at WWDC 2020 that it would be launching its own silicon processor that powers the MacBook. iMac and Mac mini. The M1 units arrived in November and appear to have picked up speed in the past six months.
Apple CEO Tim Cook mentioned at the 2020 Spring Loaded event that M1 Macs are now outperforming Intel Macs.
It was a bold move to deviate from a tried and tested formula. For years – at least until the arrival of M1 – Apple used Intel’s processors in its devices. It was a partnership that worked for both companies, and it wasn’t like Apple was lagging behind. The Mac lags far behind Windows-based laptops, despite all the heights. Companies like HP, Dell, and Lenovo continue to sell Apple worldwide due to the wide range of devices in the entire price range. The MacBook is still a premium product for a certain type of user.
With all of Mac’s numerical growth, Apple and Mac OS According to Strategy Analytica, they still have an 8.4% market share in the operating system. Apple’s market share is still 5.7% – a third compared to market leader Lenovo with a market share of 16.3%.
But the M1 processor is a big differentiator and seems to have done the trick for Apple. We used the M1 MacBook Air and mentioned in our review that anyone looking for a premium laptop will be delighted with the overall range.
What’s next for the M1 and Apple?
Apple has already launched a new iMac with the M1 processor, which the company is expected to use to increase Mac sales. Not only are they Mac devices, the iPad Pro also has an M1 processor. Apple will continue to sell Intel-based Mac devices for a while, but it will be a matter of time before they end. Apple is already working on the successor to the M1 and it has been reported that it has already gone into mass production. Apple will improve the game with the successor to M1, and although it is not known when devices with M1 power supply will arrive, one thing is clear: The separation from Intel seems to have paid off for Tim Cook and Co.