Apple maintained its leadership position, according to Counterpoint, catalyzing overall market growth by increasing demand for the new Series 6 models 50% year over year. As a result, Apple’s market share increased 3 percentage points.
On the other hand, SamsungShipments were up 27% year over year as the Galaxy Watch 3 and Galaxy Watch Active series were hugely popular. However, the South Korean supplier’s growth was below the market average and its market share decreased slightly. Huawei further lost share compared to a strong quarter a year ago.
Senior Analyst Sujeong Lim said, “Apple continued to consolidate its leadership position by expanding its portfolio from Watch SE to Series 6 at the right time. This could lead Samsung to launch a mid-range model to fuel growth. ”
The report also revealed that the Apple watchOS captured more than a third of the market with a growing retention rate among the billions of iPhone users. Whereas, GoogleWear’s Wear operating system has not yet achieved success as most of the major smartwatch brands have developed and installed their own operating system. What’s more, the Wear OS is also lacking in features and it only accounts for 4% of the total global smartwatch market share.
However, the trend for Wear OS is expected to change after the company announces its partnership with Samsung. Google will integrate Tizen OS with Google Wear OS to revitalize the market and take full power after the 3.5 billion Android user base.