The new feature gives you the option to hide the number of posts in all posts in your feed. You also have the option to hide the number of likes in your own posts so that others cannot see how many likes your posts are getting. “That way, if you want, you can focus on the photos and videos being shared rather than the number of likes the posts get,” it says.
You can choose how to hide counts before sharing a post. You can also enable or disable this setting when the post goes online. These features will be available in the next few weeks.
“We tested how to hide to see if it interfered with people’s experience on Instagram. What we heard from people and experts was that not seeing like counts is beneficial for some and annoying for others, especially because people use like counts to get a feel for what is trending or popular . That’s why we’re giving you the choice, “he told Instagram in a statement to the media.