The most popular internet browser – Google Chrome – is receiving an extensive update. Google Introduces Chrome version 90 with practical changes aimed at improving the video conferencing experience and reducing data consumption, as well as better supporting PDF XFA forms and more data protection features. Of course, there is FLoC – Google’s new way of tracking users and serving ads, but the feature is still being tested and not widely used yet. Here is how Google Chrome 90 will change the way you surf the web for you:
The quality of video conferences is improved and less data is used
Video conferencing has become an integral part of our daily lives, and Google is improving the overall experience. Chrome 90 comes with new codecs that offer better compression that improves the quality of video calls and also uses less data. You can expect to make good quality video calls with low bandwidth (less than 30 kbps). Even if you use your mobile hotspot to connect your laptop to the internet, you can count on making better video calls. Plus, screen sharing becomes smoother with the AV1 encoder optimized for video call platforms with WebRTC.
HTTPS is now available by default and increases the loading speed and privacy of websites
The HTTPS protocol is more secure and efficient. Regardless of which website you open in Chrome 90, by default, Google opens the HTTPS version of the website first. The first time you open a website, Chrome 90 automatically generates the HTTPS version. Google used to process the less secure HTTP version first and then forward the request to HTTPS. This speeds up the loading of websites and helps users avoid less secured HTTP websites.
Expect a better AR experience and better games in the Chrome 90 browser
There’s a new WebXR Depth Awareness API that will help you better measure the distance between you and the device running Chrome. This leads to more accurate AR experiences and improves gaming as well. For example, if you search for animals in Chrome, Google will offer live 3D animation of the animal for an AR experience. You can expect these AR animations to be more accurate.
Videos load faster in your Chrome mobile browser even at slow internet speeds
There is a new Lite mode that reduces the effective bitrate of videos when you watch them on mobile devices. This translates into faster loading times and a better experience at low data speeds.
You can copy and paste files instead of uploading them to websites
Instead of clicking the upload button to post a file on a website, Google users can simply copy and paste files into Chrome 90 (Ctrl + C and Ctrl + V). Google will only grant access to your clipboard on the website. Press Ctrl + v to paste. This means the website doesn’t always have access to the clipboard, which makes it more private.
Google turns off full URLs to protect users from phishing websites
Google now lets you hide full URLs and only show the main website name. For example, instead of seeing a long URL like “https://www.gadgetsnow.com/slideshows/wi-fi-router-buying-guide-things-you-must-know-to-get-fast-internet-at” – home / photolist / 82019594.cms ”only“ https://www.gadgetsnow.com ”is displayed. You can deactivate this at any time. Typically, phishing websites keep a URL that looks similar, but with different domains. This feature shows the main domain so that users can more easily understand whether the website is real or not. For example, if a phishing website uses “http://www.ABCD123.com/gadgetsnowcom/hdasjhjfsa” to mimic the real GadgetsNow website, this feature will display the long URL as “ABCD123.com” and help users find the identify original website.
Chrome 90 blocks website prompts and notifications
Google improves the experience with website prompts. You will not receive any prompts such as “Subscribe to us” or “Receive newsletter” and get stuck in the loop of cancellation. Instead, you’ll see a bell icon at the end of the address bar. You must click this icon to view these prompts.
Chrome 90 tests new ad tech FLoC
FLoC stands for Federated Learning of Cohorts and will soon be replacing third-party cookies to show you relevant advertisements. Now the concept of FLoC is complex, but it is claimed that new technologies offer better privacy for users. How? Instead of advertisers creating individual profiles for digital ads, FLoC creates a group of users (at least 1000) with the same interests, and advertisers can serve ads for those groups. Instead of ads based on individual preferences, you’ll be part of larger anonymous groups and receive ads accordingly. This move is not recognized by the industry as it gives Google more control over digital advertising business and thus increases Google’s revenue while third parties may get a hit.
Google is testing FLoC on Chrome 90 and introducing new settings in the privacy and security options, but these have not yet been fully implemented.