It seems like the rivalry between Apple and Facebook is not a new thing. The two companies disliked each other, according to a report by CNBC, and it all started maybe in 2011, a year after the iPad was launched.
The disclosure came through some documents that are part of the legal battle between Apple and Epic Games. The documents show some emails shared between them Steve Jobs and two other Apple executives.
Scott Forstall, who was Apple’s software boss at the time, emailed Jobs and another executive informing them of the conversation with the Facebook CEO Mark Zuckerberg via the iPad app for Facebook. Forstall told Zuckerberg that Facebook shouldn’t include embedded apps – like Farmville and others – in its Facebook iPad app. “Unsurprisingly, he wasn’t happy with that as he views these apps as part of the ‘overall Facebook experience’ and isn’t sure if you should be doing an iPad app without them,” Forstall wrote.
Zuckerberg wanted Apple to compromise and made some suggestions as well. In a reply to Forstall’s mail, Jobs said, “I agree – if we remove Fecebooks’ third suggestion, it sounds reasonable.” Yes, Jobs referred to Facebook as a “Fecebook” which doesn’t appear as a “typo”.
Facebook and Apple have had a lot of problems between them since then. The latest is the App Tracking Transparency feature that Apple introduced with iOS 14.5. Apple gives users more choices and lets them choose which apps to track. Facebook was in its arms about it, calling Apple the “enemy” of small businesses.