Read CEO Tim Cook’s email to Apple’s 45th birthday employees

Apple celebrates his 45th birthday and CEO Tim cook took this opportunity to send an email to all employees. Cook talks about how some things might have changed for Apple, but “the important things haven’t changed”. According to several online reports, the Apple CEO It also mentions that this is the right opportunity for Apple employees to revisit corporate principles.
Here is Cook’s email in full:


On April 1, 1976, a company was founded in Cupertino to develop transformative products that redefine what technology can do while improving people’s lives. Forty-five years later, we are marking the occasion by dedicating ourselves to this mission again – and keeping it alive for a long time – instead of lovingly remembering it as something in the past.


While some things about Apple have changed over these many years, the important things haven’t changed. Of the

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Chip on 5G iPhones, from iPads that are changing the face of education and productivity, to a watch that takes care of your health, to the best software and services that bring them all to life. We never stopped setting the pace that others are trying to fit. What I can tell you for sure is that there has never been a moment with so great potential as this, nor have we ever had such a talented and dedicated team. That shouldn’t make it easy for us to rest. Great potential obliges great people to meet it.

I know the past year has tested each of us in ways we never imagined. It has asked all of us to adapt, it has made our work more complex, and it has required additional determination and commitment in areas of our lives that go well beyond our work. But I also know that what we have achieved during this time should make us extremely proud. Through a one-off challenge, the things we make and the ways we make them have revealed profound and lasting new sources of value to the people who love and count on them. And on many fronts, we know that even brighter days are ahead.


In an email like this, shortly after joining Apple on a much earlier anniversary, Steve said, “It’s been an amazing journey so far, but we’ve barely started.” Still true. Remember, none of us will be here at the end of the story, but it is up to all of us to make sure something is worth talking about.

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