Google’s Android TV seems to be a popular choice for some TV brands, but not for Samsung. The company that recently “dumped” its Tizen OS in smartwatches in favor of WearOS, says this is certainly not the case for televisions.
Speaking to the protocol, Samsung said it will continue to do so Tizen for his televisions. “Tizen will continue to be the standard platform for our smart TVs in the future,” said a Samsung spokesman.
Tizen is Samsung’s own software platform and has been supplying its televisions and wearables with power for some time. At the recent I / O 2021 conference, Samsung and Google announced a new wearables partnership. According to the collaboration, the duo combines Wear OS – Google’s operating system – and Tizen-based platform for wearables. “We’re combining the best of @wearosbygoogle and @SamsungMobile Tizen into one unified portable platform.” Apps will start faster, battery life will be longer, and you’ll have more choices than ever before, from devices to apps to watch faces, Google said in a post on its official Twitter account.
In TVs, Tizen was a successful platform for Samsung. After research by Strategy analysisTizen retained overall number one in 2020 with a share of 12.7% compared to 11.6% in the previous year. LG’s WebOS followed Tizen (7.3%). Sony PlayStation (6.4%) and Amazon Fire OS (6.4%).
“Samsung’s leadership in smart TV provides a great foundation for Tizen to maintain as a leader TV streaming platform for years to come, “said David Watkins, director of TV Streaming Platforms.” However, some other key players are also growing rapidly, and many have the resources to create serious challenges for Samsung if the strategic ambitions are in place. ”
“As streaming TV becomes the preferred behavior when viewing video, content providers will increasingly rely on the user interface, analytics, advertising and content discovery capabilities of connected TV platforms and the companies that control them. As we see today with smartphones “We’re seeing strategic conflicts eventually emerging between content and TV streaming platforms that will raise challenging structural and regulatory issues,” added David Mercer, VP and Principal Analyst.