The App Tracking Transparency (ATT) function iPhone Many companies – Facebook is the biggest – criticized Apple for violently changing their business model. However, Snapchat and its CEO seems to be feeling very different. Apple charges around 30% fees for in-app transactions on platforms like Snapchat. Snapchat CEO Evan Speigel said he had no problem with Apple’s rules. According to a report from CNBC, Spiegel said they have no choice but to pay a 30% fee, but “we’re excited to do so in exchange for all of the amazing technology they have given us regarding the software, but also in terms of their hardware advances. ”
He went on to say, “We really feel that without the iPhone and without the amazing platform Apple created, Snapchat would not exist.”
Speigel addressed the privacy issues and Apple, telling CNBC that Snapchat is on the same page as Apple. “We’re really focused on the changes they’re making to protect privacy,” said Spiegel. He also said that Snapchat made early investments in protecting user privacy about 10 years ago and “really pays off”.
ATT will have an impact on the advertising business model of companies like Facebook and Snapchat, which Spiegel is well aware of. He said that Snapchat worked with its advertisers to switch to Apple’s SKAd network. Apple uses this network to measure how effective it is to advertise apps. Spiegel said the transition “went smoothly for our business”.
Facebook, on the other hand, was the loudest when it came to criticizing Apple’s new feature. The Mark Zuckerberg-led company believed Apple was doing this for profit reasons, not user privacy. Facebook also said the feature would “kill” small businesses. Apple didn’t move and the feature is available to all iPhone users all over the world, giving them the option to say no to tracking their data from apps on their device.